This Sunday we are launching BridgePoint Church. We’ve tried something new with this 7th church plant. We started monthly services back in October leading up to this Sunday’s launch. It’s hard to believe it’s finally here! We’ve blitzed the community with promo about the church. For those that are looking at possibly church planting someday, here’s a breakdown of our promotions for this weekend’s launch:
- We sent out a mass-mailer of 10,000 postcards.
- We will be passing out a total of 2,100 flyers.
- We put up 20 posters in local businesses, markets and yes, even bars.
- We have an ad and an insert in today’s Valley News Dispatch (combined circulation of almost 10,000).
- We sent out 300+ direct mailer invites.
Our approach is to create a marketing ‘campaign’. With this approach, people will see a similar graphic/theme promoting the launch of the church multiple times. This will increase the effectiveness of the promo, as compared to blanketing an area with just one promotional item.
With that said, we’ve put a lot into this launch. Pastor Greg & Francie have done an amazing job building a strong launch team. We’ve done a lot of work getting the boxing gym ready. We walked the streets of Tarentum passing out flyers and praying. But there’s one more component to this whole launch process. Without this one component, all our creativity, promotions and work would be in vein. That one component is the power of God. We need the power of God. Our prayer this weekend is the prayer Moses made in Exodus 33,
“”If your Presence does not go with us, do not send us up from here.” (Exodus 33:15)
The greatest thing you can do this weekend for BridgePoint and Pastor Greg & Francie is pray. Pray for the Spirit of God to transform lives. Pray for the power of God to heal the sick, the lame and the emotionally distraught. Pray that God will build His Church and the gates of hell will not prevail against it! (That’s really more than just a prayer – that’s a promise, and you can take that one to the bank!)
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