When I’m in the process of identifying locations for our church plants, one of the components that I factor in is whether or not a particular community is actually in need of a new church. This comes from Jesus’ statement in Matthew 9:12 when He said, “”It is not the healthy who need a doctor, but the sick.” The idea of need is so key. This applies beyond just church planting, but also with ministry in general.
Many times we rationalize that we cannot go to a particular place or minister to a particular group because they are too hard toward the gospel. In response to that, I would argue that we do go to a particular place or minister to a particular group because they are too hard. Our ministry is not dependent on how ‘easy’ it will be, but rather how ‘great’ is the need.